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CASE STUDIES
Polar Specialist Coatings
Mastering the #1 Spot: Tailored Training and Strategy Refinement for Polar Specialist Coatings
Introducing the Brand:
Polar Specialist Coatings stands out as the UK's premier brand in the niche of patio paint. They hold the enviable position of being Amazon's #1 brand in this category. Emerging from the same roots as Johnstones paints (a best-seller on Amazon), Polar Specialist Coatings benefits from a rich 130-year legacy in paint manufacturing. This has solidified their reputation for delivering reliable and high-performance solutions tailored to rejuvenate, shield, and maintain residences.
The Challenge:
Polar Specialist Coating have an established in-house Amazon advertising team. However, in a bid to elevate their game, they sought Comfy Bee Team's expertise for an independent account audit. Their objective was twofold:
- Achieve a more efficient ACOS (Advertising Cost of Sales) to diminish wastage in ad spend across their expansive range of Amazon sponsored campaigns.
- Garner tailored training for their in-house team based on the insights unearthed from the account assessment.
Our Approach:
July 2023 marked the inception of our collaboration with Polar Specialist Coatings.
- Account Deep-Dive: Upon gaining access to their ad account and seller central business reports, Aventa Ads engaged in a meticulous account evaluation. This deep-dive aimed to outline key areas of optimisation, central to the mission of curtailing wasted ad expenditure and enhancing ACOS.
- Customised Training: Post audit, the Aventa Ads team orchestrated a comprehensive training sessions (several hours worth), focusing on advanced advertising techniques. We delved into cutting-edge topics such as automation tools, advertising dayparting, and strategies to amplify sales from Amazon variations.
The Outcome:
Our bespoke training was not only an eye-opener but a game-changer for the client's in-house team. The manner in which Comfy Bee team demystified and shared these maximising strategies bespoke to their needs left a lasting impression. Leading brands on Amazon recognise the intense competition that permeates the platform. Those brands that ascend to that coveted #1 spot understand the continual need for reinvestment in training and up-skilling to retain that hard-won position.
Amazon Sponsored Advertising:
#1 Bird Feeder Amazon UK
Rising Above the Flock: How Comfy Bee Transformed this client into the #1 Bird Feeder on Amazon in 3 Weeks
Introducing the Brand:
This client has requested their name to be anonymised, however they are the crème de la crème of European birdcare companies, has long been recognized for its ceaseless innovation and attractively packaged products that customers adore. Spanning a broad array of birdcare products, the company has established a robust foothold in both B2C and B2B markets.
The Challenge:
Despite their impressive standing as an Amazon vendor, they faced significant challenges in heightening brand visibility in their
competitive field. Encumbered by a deficit in Amazon-specific advertising and retail knowledge, along with a highly seasonal product portfolio, they were unable to fully exploit Amazon's algorithm. Their needs were clear: expert SEO and Amazon advertising guidance was required for them to outperform their competitors.
In search of a solution, they turned to Comfy Bee, articulating a clear objective: to clinch the #1 spot as the premier bird feeder on Amazon during the vibrant British summer months.
Our Approach:
Comfy Bee embarked on the project in May 2023, establishing an approach guided by three strategic steps:
- Identifying and rectifying any technical obstacles hampering content updates, which were, in turn, stifling their capability to
accurately convey the brand's merits to prospective customers.
- Orchestrating a focused advertising campaign, underscored by high-intent and narrow targeting. Our team harnessed their
in-depth knowledge of content to yield results, prioritising skillful search term placement and advertising insights over increased expenditure.
- Implementing the proprietary '7-Step Advertising Improvement Plan (AIP)' across their catalog. Our team took the reins in shaping the creative direction and content, accentuating the advantages of choosing their superior birdcare products over cheaper,
lower-quality alternatives available on Amazon.
The Outcome:
The marriage of our inventive copy and strategically-geared advertising fostered increased brand awareness. Impressively, one of their products clinched the coveted #1 spot in the bird feeder category on Amazon UK in 3 weeks, fulfilling their objective in a short span of time. This surge in sales velocity was realised alongside highly profitable advertising, boasting a ROAS of 7.50 and a single
digit ACOS - a figure significantly below their category average.
What was the client's response to these phenomenal results? An expanded role for Comfy Bee, entrusting us to boost brand awareness and assist with launching their new product lines.
At Comfy Bee, we don't just deliver results - we exceed expectations, creating tangible success stories that strengthen our clients'
market position. Trust us to do the same for you or you don't pay us for our service.
#1 category best seller during their seasonal peak months
Happy enough to trust Comfy Bee with more of their Amazon catalogue
Made with ❤️ in London
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